At OVHcloud, long-standing customers will be footing the bill for new ones.
“A bit unfair,” concedes Octave Klaba. But it’s “the only solution if we want to keep a Cloud accessible over the next two years.”
This form of “solidarity” appears set to take effect on April 1, 2026. The company has not issued an official announcement, but it generally mentions this date in emails sent to the affected customers.
OVHcloud had warned… to an extent
The head of OVHcloud had signaled the approach a few weeks prior. Producing the same server would cost 15 to 35% more by the end of 2026 than by the end of 2025, he anticipated at the time. In this context, prices for certain Cloud products (Public Cloud, Private Cloud, and Bare Metal lines) “would increase by 5 to 10%” between April and September 2026; and this “could accelerate.”
Two weeks later, the executive had stated that RAM prices and NVMe drive prices were expected to peak around June 2026. News had just come out that Crucial was exiting the consumer market.
In early February, new predictions were offered. After American demand at the end of 2025, it would be Chinese demand that would push RAM prices higher, he explained. His forecast: by September 2026, +500% year over year. Adding NVMe drives, a PC would then cost twice as much.
A rise also applied to older generations of servers…
As of the latest updates, Octave Klaba no longer predicts more than a 250 to 300% increase between September 2025 and the end of 2026. More importantly, he envisages, at that same horizon, a balance point between supply and demand. He still believes prices will stay high at least until 2028, the time it will take for new memory production capacities to come online.
In response to this situation, prices in the Cloud range were expected to rise on average by 9 to 11% for hardware deployed in 2026-2028, the chief executive announced on February 20, 2026. “To compensate,” machines deployed between 2021 and 2025 would also be priced higher: +2 to +6% depending on the age of the hardware. At the same time, OVHcloud would “slightly adjust” the price of IPv4 addresses. The new tariffs would come into effect on April 1 or May 1, 2026. But they would only apply at the end of the engagement periods.
… in the name of making the new ones palatable
“I should have said ‘a few euros or 9/11%,’” he eventually admitted in response to a French customer surprised at “raking in more than 50% increase” for a VPS subscribed at the end of 2025.
Prices for VPS are not rising only in France. In Canada, for instance, testimonies describe increases exceeding 50%, and approaching 100% in some cases. There, additional IPv4 addresses have indeed also gone up, now priced at $2.39 before tax.
Apart from VPS, the increase also affects the Advance 2024 and 2026 dedicated servers, as well as Rise-S, Rise-M, Rise-L and Rise-XL. It does not affect Kimsufi, So you Start, nor Rise-1, Rise-2, Rise-3 and Rise-4.
Octave Klaba does not hide it: spreading the costs across multiple lines, including RAM-light products, is meant to “prevent customers from finding Cloud 2026-2028 too expensive.” The catch is that more than a few are struggling to swallow the idea of raising prices on servers whose components were purchased before the price surge and have already been amortized.
Three years ago, it was energy
To date, OVHcloud has not officialized anything and has not updated its public pricing. Perhaps they are taking the temperature first.
The last price increase of this magnitude in the Cloud lineup occurred at the end of 2022. It was largely attributed to energy costs, especially since a portion of OVHcloud’s procurement hedges were expiring.
In the VPS catalog, Elite servers had gone up 16%; Value 17%; Comfort 19%; Starter 20%; Essential 28%.
In the Bare Metal family, OVHcloud had applied roughly a 10% increase for Advance servers (except ADV-1), Scale (except Scale-7) and High Grade. In Bare Metal Eco, there was a +10 to +12% rise for the Kimsufi family (except KS-1), 10 to 11% for the So you Start lineup and 10% for the Rise series.
On the Public Cloud side, price increases ranged from 4 to 10% for general-purpose servers as well as RAM-focused ones; from 5 to 10% for CPU-oriented servers; and 9 to 10% for GPU-oriented servers.
Block storage rose by 7%; object storage by 10%; snapshots and backups by 13%.
A few weeks earlier, additional IPv4 addresses had moved to a monthly subscription model. Previously, there had only been setup fees.
