IAWARDS 2025: A Memorable Inaugural Edition

On December 9 last year, in Paris, NetMedia Group inaugurated the first edition of the IAWARDS. Through about ten categories, this new event highlighted initiatives that tangibly demonstrate the impact of artificial intelligence across professions, with particular attention given to procurement and supply chain functions.

Designed as a venue for showcasing and analyzing usage, the IAWARDS brought together the AI and business ecosystems around a common objective: to reward projects already deployed within organizations, capable of proving their operational value and concrete results.

Supported by NetMedia Groupโ€™s 11 media brands, including Decision Achats, the awards spanned a wide range of functions, from e-commerce to marketing, through finance, IT, customer relationship, and commercial performance.

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๐‹๐ž๐ฌ ๐ˆ๐€๐–๐€๐‘๐ƒ๐’ ๐›๐ฒ ๐๐„๐“๐Œ๐„๐ƒ๐ˆ๐€ ๐†๐‘๐Ž๐”๐, ๐œโ€™๐ž๐ฌ๐ญ :

โœ” ๐‹๐ž๐ฌ ๐ฆ๐ž๐ข๐ฅ๐ฅ๐ž๐ฎ๐ซ๐ž๐ฌ ๐ข๐ง๐ข๐ญ๐ข๐š๐ญ๐ข๐ฏ๐ž๐ฌ ๐ˆ๐€ ๐๐š๐ง๐ฌ ๐ฌ๐ž๐œ๐ญ๐ž๐ฎ๐ซ๐ฌ ๐ค๐ฅ๐žฬ๐ฌ : marketing, eโ€‘commerce, finance, achats, relation client, IT, ๐ฉ๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ๐š๐ง๐ญ๐ž ๐œ๐จ๐ฆ๐ฆ๐ž๐ซ๐œ๐ข๐š๐ฅ๐ž.

Composed of leaders, subject-matter experts, and hands-on professionals, the jury notably commended the candidatesโ€™ ability to move beyond experimentation and embed artificial intelligence firmly at the heart of processes, in service of performance, operational efficiency, and value creation.

Congratulations to the winners of this first edition!

Marketing: AI-driven performance & predictive strategy
Gold โ€“ MV Group
Silver โ€“ Actionable & OUIGO
Bronze โ€“ ADROI

Eโ€‘commerce: Data & AI strategy applied to eโ€‘commerce
Gold โ€“ Actionable & Carrefour
Silver โ€“ Botmind

Customer Experience: Augmented Agent & Omnichannel Experience
Gold โ€“ Concentrix & tiko Services
Silver โ€“ FLOA
Bronze โ€“ Botmind

Read also: { Expert Opinion } – Designing a stable generative AI, tailored to operational realities

Customer Experience: Hyper-personalization & Customer Prediction
Gold โ€“ Concentrix & BUT
Silver โ€“ FLOA

Customer Experience: Best AI chatbot / voicebot
Gold (tie) โ€“ FLOA
Gold (tie) โ€“ ENGIE
Silver โ€“ Wildix

Finance: AI, automation & risk management
Gold โ€“ Micropole, a Talan company & CRร‰DIT LOGEMENT
Silver โ€“ Sage

Purchasing: AI, Purchasing & Supply Chain
Gold โ€“ Xometry
Silver โ€“ Legal by Process
Bronze โ€“ FREELANCEREPUBLIK & Jemmo

Tech & IT โ€“ Skills development & AI acculturation
Gold โ€“ Micropole, a Talan company & Hexopรฉe
Silver โ€“ Innov8learn & Reworld Media

Commerce: AI & optimization of sales effectiveness
Gold โ€“ ENGIE & Hubicus
Silver โ€“ Cegid

Commerce: Generative AI for sales support
Gold โ€“ La Poste Solutions Business
Silver โ€“ Odigo

Dawn Liphardt

Dawn Liphardt

I'm Dawn Liphardt, the founder and lead writer of this publication. With a background in philosophy and a deep interest in the social impact of technology, I started this platform to explore how innovation shapes โ€” and sometimes disrupts โ€” the world we live in. My work focuses on critical, human-centered storytelling at the frontier of artificial intelligence and emerging tech.