Webedia-Elephant expands its partnership with Google Cloud and YouTube. The agreement covers modernizing the data architecture, deploying AI across operations, and creating a studio dedicated to generative AI tools.
The media group is migrating its entire data architecture to BigQuery. The goal is to establish a common data foundation across all its media, production, advertising, and digital content creation activities. This centralization should enable faster launches of new projects and better leverage of existing data.
Webedia-Elephant is rolling out Gemini Enterprise in ten countries, a platform integrated into the Google Cloud ecosystem that allows employees to interact directly with the data, documents, and applications of their organization through AI agents.
Massive Deployment of Gemini Enterprise
The group is targeting production, influencer marketing, and publishing/editing functions. For production in particular, the tool is designed to shorten time-to-market and reduce costs. Google Cloud is supporting this deployment with a training program tailored to all roles and functions within the group.
The group is launching an AI Creator Studio named “Human After All.” It provides access to multimodal generative AI tools: assistance with scriptwriting, enhancement of imagery, and improvements to audio and video.
Creative teams, influencer agencies, and production teams will be able to use these tools to produce content. The integration of Gemini into Google Workspace already facilitates cross-team collaboration.
