This is a strategic shift that Winston Cheng, Lenovo’s Chief Financial Officer, outlined on the sidelines of the World Economic Forum in Davos. The world’s leading personal computing company no longer intends to be merely a device assembler, but the pivot of a global AI ecosystem.
His aim? To outfit the entire lineup—from PCs to smartphones and connected devices—with cross-channel intelligence dubbed “Qira.”
Qira stands out as a cross-device intelligence system that integrates multiple third-party language models (LLMs) to enable adaptation to the regulations of each global market.
A Model Unlike Apple
To achieve this, Lenovo bets on an approach known as an “orchestrator.” Unlike Apple, whose ecosystem remains locked with exclusive partnerships with OpenAI and more recently Google Gemini, the Chinese company is betting on geographic and technological openness.
“We are the only company, along with Apple, to hold a significant share of the market in both PCs and mobile, but we operate within the open Android and Windows ecosystems,” Winston Cheng told Reuters.
A comparative advantage that the former investment banker, who joined the group in 2024 and was appointed CFO in April 2025, intends to capitalize on to circumvent local regulatory complexities.
AI Diplomacy on All Fronts
Rather than building its own language model (LLM), Lenovo prefers to partner with the best regional experts. The group is already engaging with a variety of players such as Mistral AI in Europe, Humain in Saudi Arabia, as well as Alibaba and DeepSeek in China.
This strategy allows Lenovo to offer solutions tailored to the regulations of each market while avoiding the costs of developing a proprietary model.
On the hardware front, Lenovo does not neglect the infrastructure. A major partnership was sealed in January with Nvidia of the United States to support cloud providers. Together, the two giants are deploying a hybrid AI infrastructure featuring a liquid cooling system, enabling rapid deployment of data centers.
Winston Cheng also mentioned a global rollout, with local manufacturing and launches planned in Asia and the Middle East.
