Wassila Zitoune-Dumontet to Lead Orange Business France Starting April 2025
Wassila Zitoune-Dumontet has been appointed as the new General Manager of Orange Business France, with her tenure set to commence on April 1, 2025.
A Long-Standing Member of Orange’s Leadership
Since joining Orange in 2004, Zitoune-Dumontet has built a diverse and extensive career, holding various leadership roles both in France and internationally. Her responsibilities have spanned across sales and marketing departments, where she has demonstrated strategic vision and operational expertise. Over the years, she has taken on increasing levels of responsibility, becoming a pivotal figure within the organization.
Most recently, she has been serving as the Chief Marketing and Digital Officer at Orange Business, a role she has held since September 2020. Her leadership expanded further when she was appointed Chief Operating Officer in September 2022, overseeing various aspects of the business’s operations.
Continuing Commitment to Diversity and Inclusion
In her new role, Zitoune-Dumontet will maintain her commitment to fostering an inclusive corporate culture, as she will continue to serve as the sponsor for Diversity and Inclusion initiatives within Orange Business France. She has been actively involved in promoting diversity strategies for several years, advocating for equitable opportunities across the organization.
Expressing her enthusiasm and gratitude, she shared on her LinkedIn profile:
> “This is my third position in four and a half years; I couldn’t be happier with the diversity and intensity of the challenges it presents. A special thank you to Aliette Mousnier-Lompré and Christel Heydemann for their support and trust,”
Her words reflect her passion for continuous growth, embracing new challenges with a positive outlook and appreciation for leadership support.
Academic Background
Wassila Zitoune-Dumontet holds a Master’s degree in Marketing from HEC Paris, one of France’s top business schools, and also earned an engineering degree from the Civil Engineering School of Algiers, the École Polytechnique d’Alger. This robust educational foundation has equipped her with diverse skills in management, strategic thinking, and technical expertise—qualities she has leveraged throughout her career.
Her journey exemplifies a blend of technical proficiency and strategic agility, making her a prominent figure capable of guiding Orange Business France through upcoming industry developments.
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This leadership appointment highlights Orange’s continued focus on strengthening its executive team with individuals capable of navigating a rapidly evolving digital landscape. Wassila Zitoune-Dumontet’s experience and dedication position her well to lead Orange Business France into its next phase of growth and innovation.
