The B2B version of the social network isn’t immune to the wave of AI-generated content. Faced with a flood of generic posts, LinkedIn rolled out, at the end of July, a reporting button dubbed “Seems like AI slop”.
The button hides in the three-dots menu on each post or comment. Unlike a standard report for rule violations, it doesn’t trigger automatic penalties. Instead, it acts as a quality signal: users flag content that feels “too AI,” lacks substance, or is built solely to grab attention.
LinkedIn has also taken care to define its target precisely. The “AI slop” refers to content that looks polished on the surface, yet is devoid of experience, perspective, or personal insight. These posts, often mass-produced by generative tools, aim primarily to “take up space” in the feed rather than to deliver real professional value.
One Million Clicks, Views Plunge
The numbers speak for themselves. According to Hari Srinivasan, LinkedIn’s chief product officer, more than a million people activated the button in just two to three weeks. This broad uptake immediately produced tangible effects on the platform.
Content tagged as “AI slop” saw views drop by around 40% compared with the preceding weeks. A strong signal showing that users, tired of the glut of formatted and impersonal text, are demanding greater authenticity on the network.
The button is only the visible part of a broader strategy. In parallel, LinkedIn has strengthened its internal classifiers to automatically detect low-quality posts or those clearly generated by AI.
Most notably, the platform has outright removed its “Enhance your post” feature, the generative writing assistant accused of fueling the inflation of polished but content-light posts. It has been replaced by a more restrained proofreading tool, intended to fix the form without distorting the author’s voice.
One question remains for companies and professionals who invest in the network for personal branding or prospecting: in an environment where authenticity is once again a visibility criterion, the race for post volume may give way to a renewed demand for genuinely relevant content.
